What's In A Name?

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The Times- Standard reports there's talk of changing the name of the Arcata/ Eureka Airport to the Redwood Coast Regional Airport. The idea being it will attract more people to the area. Tony Smither, Director of the Convention and Visitor's Bureau cites at least one example where such a name change supposedly increased traffic to an airport in Wyoming.

That line of thought doesn't really make sense to me, though. The few times I've flown anywhere, I've never made that decision because of the airport name. Heck, I usually didn't know the name of the airport until I arrived, if I even noticed it then.

I pick a place to go and have the airline or travel agent make arrangements for me- the airport name never enters the process. Either that, or pick the location then find what airport services the location, not the other way around. I'm sure most people do the same thing.

Whatever. It's not like it's going to cost a bunch of money and it likely won't cause any harm.